Honda - Koo

Honda - Koo

Imagine walking into a massive trade show and instantly knowing where to go, who to meet, and what sessions to attend—without lifting a finger. Koo transforms chaos into clarity with AI-powered personalization, navigation, and note-taking.

Client

Honda

Year

2024

Category

Strategy + GEN AI + UX DESIGN

ProjecT Link

Visit Site

VIsion & Problem Statement

VIsion & Problem Statement

Vision:
To redefine the trade show experience through AI, empowering attendees to navigate, connect, and absorb information effortlessly while giving organizers a powerful tool to optimize operations and engagement.

Problem Statement:
Trade shows are overwhelming: attendees often face disorganized schedules, confusing layouts, missed networking opportunities, and fragmented information capture. Traditional solutions lack personalization, adaptability, and real-time support. Koo solves this by combining LLMs, LVMs, and multimodal AI into one smart assistant.

Vision:
To redefine the trade show experience through AI, empowering attendees to navigate, connect, and absorb information effortlessly while giving organizers a powerful tool to optimize operations and engagement.

Problem Statement:
Trade shows are overwhelming: attendees often face disorganized schedules, confusing layouts, missed networking opportunities, and fragmented information capture. Traditional solutions lack personalization, adaptability, and real-time support. Koo solves this by combining LLMs, LVMs, and multimodal AI into one smart assistant.

VIsion & Problem Statement

Vision:
To redefine the trade show experience through AI, empowering attendees to navigate, connect, and absorb information effortlessly while giving organizers a powerful tool to optimize operations and engagement.

Problem Statement:
Trade shows are overwhelming: attendees often face disorganized schedules, confusing layouts, missed networking opportunities, and fragmented information capture. Traditional solutions lack personalization, adaptability, and real-time support. Koo solves this by combining LLMs, LVMs, and multimodal AI into one smart assistant.

Product Goal

Product Goal

Develop an intelligent, AI-driven attendee assistant that generates personalized itineraries, enables real-time navigation, synthesizes notes, and recommends networking connections—revolutionizing the trade show experience for both attendees and organizers.

Develop an intelligent, AI-driven attendee assistant that generates personalized itineraries, enables real-time navigation, synthesizes notes, and recommends networking connections—revolutionizing the trade show experience for both attendees and organizers.

Product Goal

Develop an intelligent, AI-driven attendee assistant that generates personalized itineraries, enables real-time navigation, synthesizes notes, and recommends networking connections—revolutionizing the trade show experience for both attendees and organizers.

User Stories

User Stories

Title

As a/an

I want to

So that

Personalized Itinerary

Attendee

Receive a tailored event itinerary based on my preferences

I can focus on relevant sessions without manually planning

Real-Time Navigation

Attendee

Use a dynamic indoor map to find my way

I don’t get lost or miss key sessions

Smart Note Taking

Attendee

Capture, synthesize, and organize information across media types

I can save time and retain important insights without manual effort

Intelligent Networking

Attendee

Discover and connect with relevant attendees

I can build meaningful relationships that align with my goals

Event Analytics

Organizer

View attendee behaviors and engagement metrics

I can optimize future event planning and operations

In-App Promotions

Exhibitor

Advertise directly to interested attendees through the app

I can increase visibility and conversions effectively

Title

As a/an

I want to

So that

Personalized Itinerary

Attendee

Receive a tailored event itinerary based on my preferences

I can focus on relevant sessions without manually planning

Real-Time Navigation

Attendee

Use a dynamic indoor map to find my way

I don’t get lost or miss key sessions

Smart Note Taking

Attendee

Capture, synthesize, and organize information across media types

I can save time and retain important insights without manual effort

Intelligent Networking

Attendee

Discover and connect with relevant attendees

I can build meaningful relationships that align with my goals

Event Analytics

Organizer

View attendee behaviors and engagement metrics

I can optimize future event planning and operations

In-App Promotions

Exhibitor

Advertise directly to interested attendees through the app

I can increase visibility and conversions effectively

User Stories

Title

As a/an

I want to

So that

Personalized Itinerary

Attendee

Receive a tailored event itinerary based on my preferences

I can focus on relevant sessions without manually planning

Real-Time Navigation

Attendee

Use a dynamic indoor map to find my way

I don’t get lost or miss key sessions

Smart Note Taking

Attendee

Capture, synthesize, and organize information across media types

I can save time and retain important insights without manual effort

Intelligent Networking

Attendee

Discover and connect with relevant attendees

I can build meaningful relationships that align with my goals

Event Analytics

Organizer

View attendee behaviors and engagement metrics

I can optimize future event planning and operations

In-App Promotions

Exhibitor

Advertise directly to interested attendees through the app

I can increase visibility and conversions effectively

Core Features

Core Features

Feature

Description

Priority

Personalized Itinerary

LLM-generated and updated based on preferences, time, and session dynamics

P1

Indoor Navigation

Real-time, AI-enhanced navigation through multi-floor, crowded venues

P1

Multimodal Note Capture

Enables note-taking using text, images, and voice, with auto-synthesis

P1

Smart Networking

Suggests contacts based on interest, role, or company—includes QR code linking

P2

AI-Powered Notifications

Alerts for upcoming sessions, hydration reminders, and location-based prompts

P2

Feature

Description

Priority

Personalized Itinerary

LLM-generated and updated based on preferences, time, and session dynamics

P1

Indoor Navigation

Real-time, AI-enhanced navigation through multi-floor, crowded venues

P1

Multimodal Note Capture

Enables note-taking using text, images, and voice, with auto-synthesis

P1

Smart Networking

Suggests contacts based on interest, role, or company—includes QR code linking

P2

AI-Powered Notifications

Alerts for upcoming sessions, hydration reminders, and location-based prompts

P2

Core Features

Feature

Description

Priority

Personalized Itinerary

LLM-generated and updated based on preferences, time, and session dynamics

P1

Indoor Navigation

Real-time, AI-enhanced navigation through multi-floor, crowded venues

P1

Multimodal Note Capture

Enables note-taking using text, images, and voice, with auto-synthesis

P1

Smart Networking

Suggests contacts based on interest, role, or company—includes QR code linking

P2

AI-Powered Notifications

Alerts for upcoming sessions, hydration reminders, and location-based prompts

P2

Success Metrics

Success Metrics

Metric

Description

Itinerary Match Score

% of attendees satisfied with suggested schedule

Navigation Accuracy

% of users reaching locations without assistance

Note Conversion Rate

% of saved notes turned into summarized or exported format

Connection Conversion

% of suggested connections that result in LinkedIn exchanges or saved contact

Session Attendance Lift

Increase in average sessions attended compared to manual planning

Organizer Satisfaction Score

Feedback on how Koo streamlined operations and insights

Metric

Description

Itinerary Match Score

% of attendees satisfied with suggested schedule

Navigation Accuracy

% of users reaching locations without assistance

Note Conversion Rate

% of saved notes turned into summarized or exported format

Connection Conversion

% of suggested connections that result in LinkedIn exchanges or saved contact

Session Attendance Lift

Increase in average sessions attended compared to manual planning

Organizer Satisfaction Score

Feedback on how Koo streamlined operations and insights

Success Metrics

Metric

Description

Itinerary Match Score

% of attendees satisfied with suggested schedule

Navigation Accuracy

% of users reaching locations without assistance

Note Conversion Rate

% of saved notes turned into summarized or exported format

Connection Conversion

% of suggested connections that result in LinkedIn exchanges or saved contact

Session Attendance Lift

Increase in average sessions attended compared to manual planning

Organizer Satisfaction Score

Feedback on how Koo streamlined operations and insights

Technical Stack

Technical Stack

Models:

  • LLM: Personalized Itinerary Generation

  • LVM: Floor Plan Recognition & Mapping

  • Multimodal AI: Note Synthesis (text, voice, image)

Frameworks & Tools:

  • Cloud-based AI Infrastructure

  • Indoor Mapping APIs

  • QR-Based Networking Tools

Outputs:

  • Custom Itineraries

  • Synthesized Notes & Event Summaries

  • Real-Time Maps & Alerts

  • Attendee Behavior Analytics

Models:

  • LLM: Personalized Itinerary Generation

  • LVM: Floor Plan Recognition & Mapping

  • Multimodal AI: Note Synthesis (text, voice, image)

Frameworks & Tools:

  • Cloud-based AI Infrastructure

  • Indoor Mapping APIs

  • QR-Based Networking Tools

Outputs:

  • Custom Itineraries

  • Synthesized Notes & Event Summaries

  • Real-Time Maps & Alerts

  • Attendee Behavior Analytics

Technical Stack

Models:

  • LLM: Personalized Itinerary Generation

  • LVM: Floor Plan Recognition & Mapping

  • Multimodal AI: Note Synthesis (text, voice, image)

Frameworks & Tools:

  • Cloud-based AI Infrastructure

  • Indoor Mapping APIs

  • QR-Based Networking Tools

Outputs:

  • Custom Itineraries

  • Synthesized Notes & Event Summaries

  • Real-Time Maps & Alerts

  • Attendee Behavior Analytics

Key Results

  • 90 %+ itinerary satisfaction from pilot testers

  • 85% of users found indoor navigation highly helpful

  • 100% desired QR-based contact exchange over traditional methods

  • 75% emphasized the need for post-event summaries and follow-ups

  • Achieved real-time navigation accuracy of 95% in a 3-floor test event

Constraints, Risks, and Mitigations

Issue / Constraint

Type

Mitigation / Notes

Floor plans vary drastically in format

Constraint

Use LVM to interpret diverse visual inputs, reducing manual mapping effort

LLM output accuracy for itinerary curation

Risk

Use human-curated training prompts and continuous model fine-tuning

User adoption in conservative B2B environments

Risk

Leverage organizer partnerships for trust-building and forced onboarding

Data privacy & security for attendee info

Constraint

Anonymize all personal data and adhere to GDPR/CCPA standards

Venue connectivity may impact navigation

Risk

Preload maps and use hybrid GPS + proximity sensor fallback

Business Impact

  • Boosts attendee satisfaction and retention across multi-day events

  • Enhances the organizer's value proposition through premium features

  • Opens up targeted monetization through exhibitor promotions

  • Provides organizers with deep insights for optimizing future events

  • Differentiates venues and events with cutting-edge tech adoption

Future Roadmap

Short-Term

  • MVP rollout with 3 pilot trade shows

  • Refine LLM and navigation models based on feedback

  • Add export options for notes and itineraries

Mid-Term

  • Integrate with CRM and ticketing platforms

  • Launch live heatmaps for crowd navigation

  • Expand networking to include interest-based speed meeting

Long-Term

  • Enable voice-based AI concierge for on-site help

  • Offer exhibitor booth insights through heat mapping

  • Expand to international expos with multilingual support

Key Results

  • 90 %+ itinerary satisfaction from pilot testers

  • 85% of users found indoor navigation highly helpful

  • 100% desired QR-based contact exchange over traditional methods

  • 75% emphasized the need for post-event summaries and follow-ups

  • Achieved real-time navigation accuracy of 95% in a 3-floor test event

Constraints, Risks, and Mitigations

Issue / Constraint

Type

Mitigation / Notes

Floor plans vary drastically in format

Constraint

Use LVM to interpret diverse visual inputs, reducing manual mapping effort

LLM output accuracy for itinerary curation

Risk

Use human-curated training prompts and continuous model fine-tuning

User adoption in conservative B2B environments

Risk

Leverage organizer partnerships for trust-building and forced onboarding

Data privacy & security for attendee info

Constraint

Anonymize all personal data and adhere to GDPR/CCPA standards

Venue connectivity may impact navigation

Risk

Preload maps and use hybrid GPS + proximity sensor fallback

Business Impact

  • Boosts attendee satisfaction and retention across multi-day events

  • Enhances the organizer's value proposition through premium features

  • Opens up targeted monetization through exhibitor promotions

  • Provides organizers with deep insights for optimizing future events

  • Differentiates venues and events with cutting-edge tech adoption

Future Roadmap

Short-Term

  • MVP rollout with 3 pilot trade shows

  • Refine LLM and navigation models based on feedback

  • Add export options for notes and itineraries

Mid-Term

  • Integrate with CRM and ticketing platforms

  • Launch live heatmaps for crowd navigation

  • Expand networking to include interest-based speed meeting

Long-Term

  • Enable voice-based AI concierge for on-site help

  • Offer exhibitor booth insights through heat mapping

  • Expand to international expos with multilingual support

Key Results

  • 90 %+ itinerary satisfaction from pilot testers

  • 85% of users found indoor navigation highly helpful

  • 100% desired QR-based contact exchange over traditional methods

  • 75% emphasized the need for post-event summaries and follow-ups

  • Achieved real-time navigation accuracy of 95% in a 3-floor test event

Constraints, Risks, and Mitigations

Issue / Constraint

Type

Mitigation / Notes

Floor plans vary drastically in format

Constraint

Use LVM to interpret diverse visual inputs, reducing manual mapping effort

LLM output accuracy for itinerary curation

Risk

Use human-curated training prompts and continuous model fine-tuning

User adoption in conservative B2B environments

Risk

Leverage organizer partnerships for trust-building and forced onboarding

Data privacy & security for attendee info

Constraint

Anonymize all personal data and adhere to GDPR/CCPA standards

Venue connectivity may impact navigation

Risk

Preload maps and use hybrid GPS + proximity sensor fallback

Business Impact

  • Boosts attendee satisfaction and retention across multi-day events

  • Enhances the organizer's value proposition through premium features

  • Opens up targeted monetization through exhibitor promotions

  • Provides organizers with deep insights for optimizing future events

  • Differentiates venues and events with cutting-edge tech adoption

Future Roadmap

Short-Term

  • MVP rollout with 3 pilot trade shows

  • Refine LLM and navigation models based on feedback

  • Add export options for notes and itineraries

Mid-Term

  • Integrate with CRM and ticketing platforms

  • Launch live heatmaps for crowd navigation

  • Expand networking to include interest-based speed meeting

Long-Term

  • Enable voice-based AI concierge for on-site help

  • Offer exhibitor booth insights through heat mapping

  • Expand to international expos with multilingual support